PROMOTION

A promotion is an increase in rank that may also be accompanied by a raise in pay, benefits, and responsibility. Most people view such rises positively, as they indicate that the individual is successful, valuable, and useful. In many workplaces, people actively work towards this goal and its accompanied benefits. Sometimes a promotion results in an employee taking on responsibility for managing or overseeing the work of other employees. Decision making authority tends to rise with a promotion as well.

Sales promotion is any initiative undertaken by an organisation. to promote an increase in sales, usage or trial of a product or service. Sales promotions are varied. Sales promotion describes promotional methods using special. short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward, marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product.

In the Sales Promotion tutorial we saw that promotions can be classified into three main areas. Its like Consumer Market-Directed, Trade Market-Directed,  Business-to-Business Market-Directed. For marketers, it is important to understand the value each type of sales promotion. And holds for helping them meet their promotional objectives.

The purpose of promotion is to guide the general public into buying a specific product or service within the market. Basically the purpose for promoting is so that the customers around the world are aware that there is a product being sold. Another purpose why organisations promote is to inflate their sales and to build awareness to the public which is therefore effective to reach a wide audience. This is very helpful in order to attract people from all over the world. It helps businesses assist future customers to see why they should buy that product or service and helps customers to be attracted to the idea of actually buying that product or service.